Western Ranches combines traditional marketing channels with cutting-edge strategies. Our marketing programs mix new media with proven techniques, constantly evolving to meet the demands of the future.
CHRISTIE’S AUCTION HOUSE BENEFITS
Christie’s presents prime opportunities to effectively market our properties through banner displays, auction catalogue advertisements, auction house windows, and lobby displays. A monthly real estate e-newsletter is distributed to a broad auction house client base. Christie’s promotes real estate at various high profile events such as Art Miami, and Asian Art Week in New York.
Properties to be included in official magazines of Jackson Hole Real Estate Associates and PureWest. With a wide distribution, magazines are unmatched by any other real estate firm. These publications feature a current selection of exceptional real estate as well as information pertaining to some of the wonderful resources and organizations available to visitors and residents.
Strategically targeted to reach the most qualified potential buyers, advertising initiatives receive prominent placement in leading local and international publications: Christie’s International Real Estate Magazine, Wall Street Journal, New York Times, Financial Times, Country Life, Architectural Digest, Robb Report and many more.
An individualized marketing program is tailored to each specific listing. Our ranch brokers will work to provide the best marketing avenues for your listing to include: professional photography, property brochure, virtual tour or video, email marketing, direct mail, events and more.
UNPARALLELED ONLINE MARKETING
Western Ranches offers the most comprehensive online marketing presence for listings. We have designed our digital strategy to give buyers the detailed property information they want and to ensure they are able to gain the information on your property in the most convenient way.
ONLINE MEDIA SYNDICATION
Your listing will be part of the most extensive online marketing program, which submits your property to over 160 publishers reaching home buyers on more than 900 websites. Our syndicated listings receive over 900K search views and 115K detail views a month.
Robust search engine optimization, search engine marketing, and inbound marketing campaigns attract thousands of qualified visitors to the website each month. We make sure buyers can quickly find your property. Western Ranches is actively involved in social media.
Displaying the world’s finest properties in excess of US$1 million, Christiesrealestate.com is one of the most popular luxury real estate sites in the industry. With annual pageviews averaging 490 Million and over 60% international visitors, your listings will be viewed by qualified buyers from all over the world.
Properties on the site also benefit from additional exposure on the websites of select online luxury media outlets:
- Cn.wsj.com (China)
- Mansion Global English
- Mansion Global Chinese
- Mansion Global Spanish
- Propgoluxury.com (US and Asia)
- Financial Times
Christie’s International Real Estate has an exclusive partnership with Zaobao.com, published in Chinese, reaches more than 4 million affluent Chinese consumers per month, with 18 million visits monthly and over 148 million page views. Visitors are highly engaged with the site’s content with an exceptional average session time per visitor of 19 minutes.
Your property will be displayed on Leading Real Estate Companies of the World’s website LeadingRE.com, and it will immediately be connected to the websites of over 500 of our affiliated real estate firms in the world. With 128,000 talented associates around the world, LeadingRE exposes your property to buyers on six continents ensuring more eyes on your property.